Upcoming Course Dates for 2023

This course runs in 6-week sessions. Small group coaching meets on Mondays 10:30-11:30am MT.

>         July 18 - August 28


>         September 19 - October 30



*In our 6 weekly meetings, we discuss feedback for your submitted assignments and questions from the content for the past week. Start dates indicate when you can begin accessing the content to complete before our first Monday meeting.

How it works

6 weeks of content with expert feedback and small group coaching

  • 2-3 hours weekly of interactive lessons

    Writing is a skill that requires practice. In our course, you'll be able to watch videos, read text, and complete exercises at your own pace each week.

  • Individual written feedback weekly

    Each week, you'll turn in one assignment for feedback from your dedicated coach. Their comments, questions, and guidance will help you see what strategies you are using, where some gaps still exist, and what you can do to keep improving.

  • Live small group coaching weekly

    You'll meet with your coach and others working through the course for one hour each week to review that week's lessons, ask questions, and talk about how to incorporate the skills and strategies into your daily lives.

What you will learn

  • Key habits for effective communication

  • 7 questions to ask in planning any document

  • Areas to focus on when drafting a document

  • Techniques for writing clearly, concisely, and considerately

  • Strategies to use when revising

Your expert

Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at appendance.com/blog.

Jenny Morse, PhD

President, CEO, and Lead Trainer

Meet Your Instructor

Welcome to the course

Course curriculum

    1. Welcome to the course! - Handout

    2. Welcome to the course! - Video

    3. What you will learn and how the course will work - Handout

    4. What you will learn and how the course will work - Video

    5. Learning objectives and course outline

    6. Set your goals

    7. Initial Assessment of your Better Business Writing

    1. What do you think about credibility?

    2. Why does credibility matter? - Handout

    3. Why does credibility matter? - Video

    4. Articles on credibility

    5. Determining credibility

    6. What signs of credibility (or its lack) do you notice in 5 emails you've received this week?

    7. Difference between speaking and writing - Handout

    8. Difference between speaking and writing - Video

    9. "Fun" quizzes on non-verbal communication

    10. Practice identifying tone

    11. Your Week 1: Credibility assignment

    12. Small group coaching session

    1. What are the steps you take before writing?

    2. Why do you need a plan? - Handout

    3. Why do you need a plan? - Video

    4. Purpose and audience - The first 5 questions - Handout

    5. Purpose and audience: The first 5 questions - Video

    6. Medium and Approach: The last 2 questions - Handout

    7. Medium and Approach: The last 2 questions - Video

    8. Consider purpose, audience, medium, and approach

    9. Practice planning with these scenarios

    10. Reflect on the planning process

    11. Your Week 2: Plan assignment

    12. Small group coaching session

    1. How to draft messages effectively - Handout

    2. How to draft messages effectively - Video

    3. Article: Bad Writing Is Destroying Your Company’s Productivity

    4. Timed writing

    5. Strategies for complete messages - Handout

    6. Strategies for complete messages - Video

    7. Practice checking for completeness

    8. Strategies for clear messages - Handout

    9. Strategies for clear messages - Video

    10. Practice crafting clearer sentences

    11. Practice crafting a clearer message

    12. Reflect on completeness and clarity in messages this week

    13. Your Week 3: Writing Messages Part 1--Complete and Clear assignment

    14. Small group coaching session

    1. Strategies for concise messages - Handout

    2. Strategies for concise messages - Video

    3. Articles on conciseness

    4. Practice crafting concise sentences

    5. Strategies for considerate messages - Handout

    6. Strategies for considerate messages - Video

    7. Practice crafting considerate sentences

    8. Practice crafting a clear and considerate message

    9. Reflect on conciseness and consideration in messages this week

    10. Your Week 4: Writing Messages Part 2--Concise and Considerate assignment

    11. Small group coaching session

    1. How people read - Handout

    2. How people read - Video

    3. Article: Students Learn Better from Print than Screens

    4. Practice finding the main ideas

    5. Paragraphing - Handout

    6. Paragraphing - Video

    7. Practice using paragraphs

    8. Formatting techniques that draw or repel attention - Handout

    9. Formatting techniques that draw or repel attention - Video

    10. Practice with formatting techniques

    11. Reflect on formatting in messages this week

    12. Your Week 5: Formatting Messages assignment

    13. Small group coaching session

About this course

  • $1,499.00
  • 91 lessons
  • 2.5 hours of video content

Course cost

What's included: 12-18 hours of video lectures, handouts, quizzes, and other independent tools, plus 6 writing assignments with feedback from an expert, and 6 live coaching sessions with a small group of professionals.

How do you know if this course is for you?

  • You struggle to draft your messages, sometimes staring at the blank screen not sure where to start

  • You want every message to be absolutely perfect so you keep tweaking every single word, sometimes sending messages later than you should

  • You've been told that your messages are too long, too short, too happy, too abrupt, or people say that you "write just like you speak" or that "you're nicer than they thought you'd be"

  • You want to make sure you are writing "correctly" or you want to find out if what you learned about writing in middle school is still true

Our AWARD-WINNING Course Can Help You Become a Better Business Writer!

Better Business Writing won the 2021 Award for Excellence in Communication Consulting

Our course isn't like other courses, and you don't just have to take our word for it! The Association for Business Communication and the Association of Professional Communication Consultants voted Better Business Writing superior for its adaptability, pedagogy and materials, and impressive results.
ABC Association for Business Communication logo

With so many business writing courses out there, how do you decide which one to take?

Appendance's Better Business Writing course is different from most other business writing courses because you work with an expert.

Can you learn to write better just by watching videos? We don't think so. And we have years teaching in higher education and training professionals like you to back us up. That's why our program is more than video content. We provide weekly writing assignments, feedback, and small group coaching, so you can get the guidance you need to become a better business writer.
Choose a course that works
Us: videos, interactive lessons, weekly exercises, connections, individual feedback, weekly coaching sessions. Them: videos--no really, that's it

Prefer to go at your own pace?

The material is the same as Better Business Writing Pro and you'll still get written feedback on assignments from an expert!

Want to test it out before committing to the full 6 weeks?

Try the first week for $25. If you choose to continue to the full 6-week course, your initial payment will be credited toward the full course cost.

Want to find out more about what you'll learn with us?

Testimonials

We think our course is great, but don't just take our word for it...

“A co-worker said I don't need that class; it looks basic from the flyer. And I agree that I was unsure at first if I needed the class, until I sat and listened. I think the flyer should include the words, "This class will teach you writing for business with company assets and your professional reputation at stake. Yes! This means you! You need to take this class! You will learn that writing it right is critical to instilling trust in your audience and conveying credibility with your readers. These traits are key to furthering your career!"”

Greg D, August 23, 2019

“Didn't know that it takes my brain 15 minutes to proofread anything I draft up on the computer. Also taught me to multi-task between tasks and back to communication with my coworkers or supervisors. Most useful because currently with the restrictions, my main communication is through email. Showing that I can phrase what I am saying to them without offending them when giving the message back.”

April 21, 2020

“I loved the content, and Jenny brought the positive energy/vibes I needed. So great.”

Nate B, April 3, 2020

“The hands on practice was extremely helpful. I was able to identify my areas of strength and those areas that I still need to spend more time. I'm looking forward to digging into the suggested resources.”

Kristin S, April 2, 2020

“I think it is important to communicate effectively in written form. I love these classes and I would attend many more”

Earcillia R, March 19, 2020

“There was a wealth of information provided, and I walked away with some helpful tools to improve my writing. The delivery of the training fostered engaging dialogue.”

August 17, 2018

What Else Does Appendance Offer?

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