How it works

  • 2-3 hours interactive lessons

    In this week's content, you'll be able to watch videos, read text, and complete exercises at your own pace.

  • Individual written feedback weekly

    You'll have the opportunity to turn in one assignment for expert feedback.

  • Live small group coaching

    You can contact us at to find one upcoming coaching session to attend.

What you will learn

  • The definition of credibility

  • How credibility affects our decision-making

  • How credibility is established in writing

  • The difference between speaking and writing

  • How language creates tone (or not)

Your expert

President, CEO, and Lead Trainer

Jenny Morse, PhD

Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at

Start with Week 1: Credibility

In sampling the first week of our course, you'll not only learn important content, but you'll also

  • Get access to 2 foundational videos with downloadable handouts

  • Reflect on your own ideas about credibility and how those appear in messages you receive

  • Access four articles on credibility

  • Take a quiz on tone and access to quizzes on non-verbal communication

  • Submit one assignment for expert feedback

  • Have the opportunity to observe or participate in one small group coaching session

Apply the cost of this first week to your purchase of the whole Better Business Writing course!

We want you to feel confident about the investment you are making in your writing skills. After completing this one-week course, you'll receive a discount code for $150 off the whole Better Business Writing course. Signing up for Week 1: Credibility is the first step in investing in yourself.

Contact Us

Feel free to contact us with any questions you have about the course, group rates, or general information!

Course curriculum

  • 1


    • What do you think about credibility?

    • Why does credibility matter?

    • Articles on credibility

    • Determining credibility

    • What signs of credibility (or its lack) do you notice in 5 emails you've received this week?

    • Difference between speaking and writing

    • "Fun" quizzes on non-verbal communication

    • Practice identifying tone

    • Your Credibility assignment

    • Small group coaching session

  • 2

    Congratulations on completing Better Business Writing: Credibility!

    • Provide feedback on the course


This class is for you!

Greg D, August 23, 2019

A co-worker said I don't need that class; it looks basic from the flyer. And I agree that I was unsure at first if I needed the class, until I sat and listened. I think the flyer should include the words, "This class will teach you writing for business with company assets and your professional reputation at stake. Yes! This means you! You need to take this class! You will learn that writing it right is critical to instilling trust in your audience and conveying credibility with your readers. These traits are key to furthering your career!"

Learned a lot!

April 21, 2020

Didn't know that it takes my brain 15 minutes to proofread anything I draft up on the computer. Also taught me to multi-task between tasks and back to communication with my coworkers or supervisors. Most useful because currently with the restrictions, my main communication is through email. Showing that I can phrase what I am saying to them without offending them when giving the message back.

Have fun when you write!

Nate B, April 3, 2020

I loved the content, and Jenny brought the positive energy/vibes I needed. So great.

Hands-on practice

Kristin S, April 2, 2020

The hands on practice was extremely helpful. I was able to identify my areas of strength and those areas that I still need to spend more time. I'm looking forward to digging into the suggested resources.


Earcillia R, March 19, 2020

I think it is important to communicate effectively in written form. I love these classes and I would attend many more

All good

August 17, 2018

There was a wealth of information provided, and I walked away with some helpful tools to improve my writing. The delivery of the training fostered engaging dialogue.

Course cost

What's included: 12-18 hours of video lectures, handouts, quizzes, and other independent tools, plus 6 writing assignments with feedback from an expert, and 6 live coaching sessions with a small group of professionals.

Discounts, special offers, new courses along with writing tips and tricks

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