What you will learn

  • The definition of credibility

  • How credibility affects our decision-making

  • How credibility is established in writing

  • The difference between speaking and writing

  • How language creates tone (or not)

Your expert

President, CEO, and Lead Trainer

Jenny Morse, PhD

Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at appendance.com/blog.

Start with Credibility: Better Business Writing Module 1

In sampling the first module of our course, you'll not only learn important content, but you'll also

  • Get access to 2 foundational videos with downloadable handouts

  • Reflect on your own ideas about credibility and how those appear in messages you receive

  • Access four articles on credibility

  • Take a quiz on tone and access two quizzes on non-verbal communication

Two ways to become a Better Business Writer: choose which modules to take a la carte, enroll in the whole course on demand, or join the Pro version which includes weekly small group coaching.

Choose the course path that works best for you!

Contact Us

Feel free to contact us with any questions you have about the course, group rates, or general information!

Course curriculum

  • 1


    • What do you think about credibility?

    • Why does credibility matter?

    • Articles on credibility

    • Determining credibility

    • What signs of credibility (or its lack) do you notice in 5 emails you've received this week?

    • Difference between speaking and writing

    • "Fun" quizzes on non-verbal communication

    • Practice identifying tone

  • 2

    Congratulations on completing Credibility: Better Business Writing Module 1!

    • Provide feedback on the course


This class is for you!

Greg D, August 23, 2019

A co-worker said I don't need that class; it looks basic from the flyer. And I agree that I was unsure at first if I needed the class, until I sat and listened. I think the flyer should include the words, "This class will teach you writing for business with company assets and your professional reputation at stake. Yes! This means you! You need to take this class! You will learn that writing it right is critical to instilling trust in your audience and conveying credibility with your readers. These traits are key to furthering your career!"

Learned a lot!

April 21, 2020

Didn't know that it takes my brain 15 minutes to proofread anything I draft up on the computer. Also taught me to multi-task between tasks and back to communication with my coworkers or supervisors. Most useful because currently with the restrictions, my main communication is through email. Showing that I can phrase what I am saying to them without offending them when giving the message back.

Have fun when you write!

Nate B, April 3, 2020

I loved the content, and Jenny brought the positive energy/vibes I needed. So great.

Hands-on practice

Kristin S, April 2, 2020

The hands on practice was extremely helpful. I was able to identify my areas of strength and those areas that I still need to spend more time. I'm looking forward to digging into the suggested resources.


Earcillia R, March 19, 2020

I think it is important to communicate effectively in written form. I love these classes and I would attend many more

All good

August 17, 2018

There was a wealth of information provided, and I walked away with some helpful tools to improve my writing. The delivery of the training fostered engaging dialogue.

Course cost

What's included: videos, articles, reflection questions, quizzes, and downloadable handouts!