What you will learn

  • How to craft great subject lines

  • Which greetings are appropriate for professional email messages

  • What closings are and how to use them

  • How your signature block should look

  • How to format your email so people will read it

  • The value of asking questions and using actual question marks (?)

What the course includes

  • Videos, quizzes, and interactive exercises

    Each chapter in this course includes videos explaining the concepts, handouts to accompany the video content, links to additional reading, and quizzes to practice your skills.

  • Expert feedback

    You can submit 3 emails (up to 750 words) for expert feedback so you can find out what you are doing well and where you can improve!

  • Work at your own pace

    This course is on-demand, which means you start when you want and move through the course content as fast as you like!

Your expert

Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at appendance.com/blog.

Jenny Morse, PhD

President, CEO, and Lead Trainer

Course curriculum

  1. 01
    • Course Overview - Handout

    • Course Overview - Video

    • Initial Assessment

    • Get Feedback on Your Writing

  2. 02
    • Subject Lines - Handout

    • Subject Lines - Video

    • More Reading on Subject Lines

    • Test Your Subject Line Knowledge

  3. 03
    • Greetings - Handout

    • Greetings - Video

    • More Reading on Greetings

    • Test Your Greeting Knowledge

  4. 04
    • Closings - Handout

    • Closings - Video

    • More Reading on Closings

    • Test Your Closings Knowledge

    • Signature Blocks - Handout

    • More Reading on Signature Blocks

    • Signature Blocks - Video

    • Test Your Signature Block Knowledge

  5. 05
    • Paragraphing - Handout

    • More Reading on Paragraphing

    • Paragraphing - Video

    • Test Your Paragraphing Knowledge

  6. 06
    • Questions - Handout

    • More Reading on Asking Questions

    • Questions - Video

    • Test Your Asking Questions Knowledge

  7. 07
    • Final Assessment

    • 5 Keys - Handout

    • Course summary

    • Further Reading on Email Excellence

    • Course Review

    • Want to learn more and become an even better business writer?

Get expert feedback from an expert!

Find out exactly what is working--and what isn't--in your email messages. This course includes written and video feedback on your writing--up to 3 emails (750 words)--so you know how to improve your own skills. For best results, send three messages that illustrate the writing you do at work. Message content is confidential and feel free to redact any proprietary information.
Two professionals touching hands

How do you know if this course is for you?

  • You don't always get the responses you want to your emails. People don't respond or respond incompletely or incorrectly.

  • You've started a new job and want to make sure you are making a good impression with your emails

  • You find yourself imitating other people's emails at work, but you aren't sure if they are doing it right either

  • You've noticed some changes in how people write emails and want to see what's best in our current context


If you purchase our Email Excellence and Business Writing Basics bundle, you'll get both courses and *two* opportunities for expert feedback on your writing: a $199 value all yours for $159.

  • Email Excellence and Business Writing Basics

    Get all the content from our Business Writing Basics course AND our Email Excellence course. With Business Writing Basics, learn the 7 questions to effectively plan anything you write at work and 9 sentence-level strategies to build relationships and drive results. You'll also get a downloadable guidebook and even more expert feedback on your writing!


    Yes, I want both courses!

Earn credit for our courses

We are a certified SHRM Recertification Provider

  • SHRM Recertification Provider Badge

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