Why should you take this course?

  • Video, reading, and interactive exercises

    Each chapter in this course includes videos explaining the concepts, handouts to accompany the video content, links to additional reading, and quizzes to practice your skills

  • Expert feedback

    Want expert feedback? We offer the option to add-on expert feedback! You can submit up to 3 emails for feedback from our experts so you can find out what you are doing well and where you can improve!

  • Work at your own pace

    This course is on-demand, which means you start when you want and move through the course content as fast or slow as you like!

What you will learn

  • How to craft great subject lines

  • Which greetings are appropriate for professional email messages

  • What closings are and how to use them

  • How your signature block should look

  • How to format your email so people will read it

  • The value of asking questions and using actual question marks (?)


Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at appendance.com/blog.

Jenny Morse, PhD

President, CEO, and Lead Trainer

Course curriculum

  1. 01
    • Course Overview - Handout

    • Course Overview - Video

    • Initial Assessment

  2. 02
    • Subject Lines - Handout

    • Subject Lines - Video

    • More Reading on Subject Lines

    • Test Your Subject Line Knowledge

  3. 03
    • Greetings - Handout

    • Greetings - Video

    • More Reading on Greetings

    • Test Your Greeting Knowledge

  4. 04
    • Closings - Handout

    • Closings - Video

    • More Reading on Closings

    • Test Your Closings Knowledge

    • Signature Blocks - Handout

    • More Reading on Signature Blocks

    • Signature Blocks - Video

    • Test Your Signature Block Knowledge

  5. 05
    • Paragraphing - Handout

    • More Reading on Paragraphing

    • Paragraphing - Video

    • Test Your Paragraphing Knowledge

  6. 06
    • Questions - Handout

    • More Reading on Asking Questions

    • Questions - Video

    • Test Your Asking Questions Knowledge

  7. 07
    • Final Assessment

    • 5 Keys - Handout

    • Course summary

    • Further Reading on Email Excellence

    • Want Feedback on Your Writing?

    • Course Review

    • More courses to improve your business writing!

Not sure if your emails are effective?

Get expert feedback from our coaches!

Find out exactly what is working--and what isn't--in your email messages! This course includes the option to add-on comments and suggestions on your writing--up to 3 emails--so you know how to improve your own skills.
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