Business Writing Basics Guide

The basic things you should be doing for efficient and effective business writing.

In our downloadable guide, you'll learn planning and sentence strategies you can use to improve your writing now. Learn 7 planning questions to ask yourself before writing your messages, and 9 sentence strategies: 4 sentence errors, 3 sentence tools, and 2 effective strategies.
Business Writing Basics Guide

How will this guide help you improve your everyday, professional communication?

Most of our clients work with us because they want to become more efficient (faster!) and more effective (clear! concise! nice!) writers for their jobs. They are not professional writers; they are professionals who write. And they want that writing to take less time and accomplish their goals more easily. We look forward to helping you learn these strategies, so that your work writing is easier and more effectively gets the people on the other end to do what you want them to do.

What you will learn

Our downloadable guide will help you

  • Plan messages using 7 quick questions

  • Craft effective sentences that are clear, concise, and nice

  • Identify and avoid 4 sentence errors: wordy phrases, -ly words, indefinite starters, and word choice errors

  • Identify and deploy 3 sentence tools when relevant: no/not, passive voice, pronouns: I, you, and we

  • Use 2 strategies effectively: short sentences and questions


Jenny Morse is the founder and CEO of Appendance, Inc, which provides business writing training to professionals working at companies along the Front Range and around the country. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, crafted award speeches, and ghostwritten for a few CEOs, publishing articles in Forbes, Inc., and Wired. Her articles about common grammar errors, writing habits, and entertaining writing stories can be found at

Jenny Morse, PhD

President, CEO, and Lead Trainer

Don't Just Take Our Word for It!


“I no longer fear business writing, and do not agonize about drafting!trees”

“The 7 questions for planning your writing will be helpful for all future correspondence and professional writing. The key to step away for 15 minutes after writing before reviewing your own writing. ”

Jenna B.

“Jenny's Business Writing course through Appendance is fantastic. Even before the completion of her course, I was able to see the immediate results of my improved business writing. I cannot emphasize enough how effective her material is at improving the day to day operations of my work. If you are looking for someone to help improve your business writing, Jenny is one of the best resources out there.”

Logan S.

“I feel empowered and able to resolve the writing challenging messages more quickly. Business writing has always been enjoyable for me and it is all the more fun with some new tools! ”

Steve H.


Learn the skills we share in our guide with practical and easy to understand examples when you buy a seat in our Business Writing Basics online course.

  • Business Writing Basics

    Better Business Writing Basics expands the content from the Business Writing Basics Guide to make it easy to understand with practical and relevant examples. Learn the 7 planning questions and 9 sentence strategies with video explanations, and expert-curated content. Practice these strategies and test your knowledge with activities and quizzes.


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If you purchase our Business Writing and Email Basics bundle, you'll get our Business Writing Basics online course, downloadable Guide, AND our Email Excellence course. A $149 value; all yours for $110.

  • Email Excellence and Business Writing Basics

    Get all the content from our Business Writing Basics online course, downloadable Guide, AND our Email Excellence course. With Email Excellence, learn keys for subject lines, greetings, closings, and signature blocks as well as how to organize and write emails that are easy for your audience to read and respond to. Course includes expert feedback on up to 3 email messages!


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